Thursday, July 09, 2009

Loving The New Name For SQL Services: SQL Azure

Microsoft have just been through a rebranding exercise for their "database in the cloud". Formerly known as SQL Services, now known as SQL Azure - the database specific service is called SQL Azure Database. This ensures a consistent convention with the already named Windows Azure.

http://blogs.msdn.com/ssds/archive/2009/07/09/9827971.aspx

However, there is still one anomaly in the Azure Services Platform... ".Net Services". What's the betting that it will also go through a similar rebranding? But ".Net Azure" does not have a good ring to it and is also rather misleading as ".Net Services" is more middleware than .Net.

I think it should be along the lines of IIS Azure, borrowing from Internet Information Services.

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